01 · You
Fill in + drop photos
3 minutes. Mobile or desktop.
Postcode
KT10 · Esher
Bedrooms
4 · 1,800 sqft
Asking price
£625,000
+12
For UK property sellers
Sell your home direct.
Save the agent’s commission.
A traditional UK estate agent charges 1.5–3 % of the sale price + VAT — that is £4,500–£9,000 on a £300,000 home. We charge a flat fee from £97. A proven plan you run yourself: a listing written to convert, staged photos, a comparable-tuned price band and the publishing playbook for Rightmove, Zoopla and OnTheMarket via a flat-fee agency you arrange.
No commission on the sale · Flat fee paid once · No subscription
Your real saving (smart sellers run it first)
£100,000£2,000,000
0.9 %3.6 %
You save
£5,153
That’s the commission you won’t pay.
Estate agent: £5,250YouSellSmart: from £97
You pay a flat fee. Not a penny more on the sale price.
An estate agent’s system. Without the agent.
25+
years closing residential property deals
A professional agency’s selling system — in your hands, without the commission.
This is over two decades of closed residential sales — pricing, listing, promotion, buyer enquiries and the steps to completion — turned into a method you run and control end to end. AI does the heavy lifting: it drafts the listing, stages the photos, tunes the price against Land-Registry comparables. What gets decided, approved and closed stays yours. Not a document, not “just AI” — the proven plan and the know-how to sell it yourself.
- The proven plan, not a document: a repeatable method handed to you, not an agent’s guesswork.
- The tools that actually sell: listing copy written for the Rightmove and Zoopla buyer, AI-staged photos you sign off, a defensible price you set. AI powers them; it never decides for you.
- The know-how to close it yourself: how to field the calls, run the viewings and move to completion — 25+ years of operator craft behind it, and from Full Sale Strategy a step-by-step closing guide in your pack.
Validated by the press · 2026
Fortune
fortune.com · 21 Mar 2026
“A homeowner sold his house above the price his agent had quoted. No agency. Using only AI.”
+$100k
over what the agents estimated
5 offers
≈ one in three who viewed it
5 days
from listing to a signed sale
The same proven method, built for UK sellers: the listing, the price band and the portals where buyers search, with a step-by-step closing guide. AI is one tool of the method; you approve everything.
How we brought it to the UKSame goal, two paths
With an estate agent vs with YouSellSmart.
Same property. Same buyer. The difference is what it costs you and how long it takes to be live.
What you pay, what you wait, what you control
Agencia
With a traditional UK estate agent
YouSellSmart
With YouSellSmart
Commission on the sale price
1.5 % – 3 % + VAT
~£6,000 on a £300,000 home
£0
No percentage on price
Upfront fee
£0
Billed at completion
From £97
Flat fee, paid once
Time to listing live
1–3 weeks
Valuation + photographer + drafting
48 hours
AI listing + AI photos + comparables price band
Listing portals
1–3
Rightmove plus whatever the agent has access to
5+
Rightmove + Zoopla + OnTheMarket (via flat-fee agency) + Gumtree + Facebook Marketplace
Photo quality
Agency stock photographer
1 visit, a few hours, generic styling
AI virtual staging
Empty rooms styled, originals always preserved
Who sets the price
The agent
Incentive to sell fast = nudge price down
You
Informed by a real market band
Closing guide
Limited
Often hands off after the offer is accepted
Included in FSS & Sell & Connect
Step-by-step written guide (not legal advice)
Reference figures. The only thing that varies per case is your property price — and that only moves the left column.
Pay once, not every month
They charge you every month. We charge you once.
The newer online agents look cheap at £99 a month — until you remember the average UK home takes around five months to sell. A subscription bills you for time on the market. We bill you once for the outcome, and your listing stays live until it sells.
Subscription online agent
£99/mo
After 3 months£297
After 6 months£594
After 12 months£1,188
And the meter keeps running every month your home is still listed — plus the upsells for photos, viewings and conveyancing.
YouSellSmart
once
From £97
- Paid once. No monthly bill, no auto-renewal.
- Live until it sells — the clock never costs you more.
- No surprise upsells: what you pay is what you get.
Subscription figure is a representative Rightmove-inclusive online-agent monthly price; accumulation assumes the listing stays live. Your flat fee never changes with time on the market.
Three packs (zero fine print)
Pay once. The full sale price stays with you.
Starter
Listing Booster
£97
one-time · VAT included
Your starter kit: a convert-first listing, virtual staging on up to 10 photos and a comparable-tuned price band you set. AI drafts, you approve. 48-hour delivery.
Essential quality
Includes
- AI-written bilingual ES/EN listing
- Virtual staging on up to 10 photos
- Price band from Catastro + live portal comparables
- Legal checklist and step-by-step guide from day 1 to signing
One-time · no lock-in · 48-hour delivery
★ Recommended
Full Sale Strategy
£397
one-time · VAT included
vs €15,000 agency commission (5 % on an average sale)
Everything in Listing Booster + the full sale plan: virtual staging on 25 photos, virtual-renovation previews on 1-2 rooms, a per-portal publishing playbook (step-by-step for each portal) and reply templates for buyer enquiries. Weekly automatic price re-tune.
Pro quality · 3 variants
Includes
- Everything in Listing Booster
- Virtual staging on up to 25 photos
- AI virtual renovation · 1-2 rooms (preview the remodel)
- Per-portal publishing playbook (step-by-step for each portal)
- WhatsApp + email reply templates for leads
- AI prompt kit calibrated for negotiation
- Data-driven 30-day sale calendar
- Automatic weekly price re-tune
- 3 on-demand kit regenerations
One-time · no lock-in · 48-hour delivery
Full-service
Sell & Connect
£997
one-time · VAT included
The complete method, run with you: everything above + virtual staging on 50 photos, virtual renovation across every room, 60 days of on-demand kit regeneration, daily price re-tune, a produced video tour of your property, a step-by-step closing guide (the legal filing is done by the gestor, lawyer or notary you choose), unlimited revisions and a direct line to the founder. Priority 12-hour delivery.
Pro quality · 5 variants
Includes
- Everything in Full Sale Strategy
- A produced video tour of your property
- Virtual staging on up to 50 photos
- AI virtual renovation · every room
- Step-by-step closing guide (general information, not legal advice)
- Automatic daily price re-tune
- On-demand kit regeneration for 60 days
- No commission on the sale price
One-time · no lock-in · Priority · within 12 h
How it works
Three steps. Zero estate agent.
01
Pick your pack
Flat fee from £97. No surprise charges. No percentage on the sale. You pay once.
02
10-minute intake
Enter your postcode — we pull your address, floor area and EPC band from the UK EPC register. Upload 5–30 photos. Done.
03
Materials in 48 h
AI listing copy, virtually-staged photos, a price band and step-by-step publishing guides for Rightmove, Zoopla, OnTheMarket, Gumtree and Facebook Marketplace.
The three packs at a glance
Listing Booster
£97
Bilingual AI listing + virtually-staged photos + comparables-based price band. 48-hour delivery.
Full Sale Strategy
£397
Everything in Listing Booster + 30-day sale plan + per-portal publishing playbook (step-by-step for each portal) + negotiation playbook + a written closing guide (general information, not legal advice).
Sell & Connect
£997
Everything above + a produced video tour of your home, unlimited listing revisions, price re-tune at day 30 if enquiries stall, and a direct line to the founder.
Flat fee paid once. No commission on the sale price. No subscription, no auto-renewal.
Before / After
An empty room doesn’t sell.
A staged one does.
Our AI virtually furnishes empty rooms — or declutters them if they’re cluttered — into one portal-ready image per photo. Originals are preserved; every AI image is tagged in its metadata.
Demo image — real properties are processed with the same model.
No staging
AI staging
Drag to compare · demo
How publishing actually works
You upload the raw. We send the kit back. You publish with the guide.
02 · Us
We send the kit
AI-retouched photos + listing PDF tuned for UK portals.
listing-esher-house.pdf
ES + EN · 6 páginas
03 · You
You publish on each portal
Rightmove/Zoopla go via a flat-fee agency; the rest are direct.
We do not post for you — Rightmove and Zoopla only accept agency listings. We prep the kit and route via a flat-fee agency where needed; for OnTheMarket / Gumtree / FB you publish directly using our guide.
FAQ
What smart sellers
always ask.
Is it legal to sell my UK property without an estate agent?+
Yes. In England, Wales, Scotland and Northern Ireland you can sell privately. We deliver the listing copy, the photos and the publishing playbook. The legal work (conveyancing, completion) is done by the solicitor you choose; from the Full Sale Strategy tier your package adds a written closing guide. We don’t negotiate, represent you or take part in the sale.
Can I list on Rightmove without an estate agent?+
Rightmove and Zoopla are agency-only — that has not changed. The realistic FSBO path is a flat-fee online agent (Strike, 99home, Yopa) at £99-£499 to feed your AI-prepared listing into Rightmove + Zoopla + OnTheMarket. We tell you how to set this up in your deliverable PDF.
I am abroad. Can I still sell my UK home this way?+
Yes. You arrange the viewings (or someone you trust), in person or by video call — the pack guides you. Your solicitor handles the legal closing remotely. From the Full Sale Strategy tier your package includes a written closing guide to the sequence so you know what sits between you and the solicitor.
What if my property does not sell?+
You only pay the flat fee for the pack you chose (£97, £397 or £997). No commission on the sale price. If it does not sell, nothing else is owed.
Sole agency or multi-agency — which commission am I avoiding?+
Sole agency in the UK runs 0.9 %–2.0 % + VAT (you instruct one agent). Multi-agency runs 2.5 %–3.6 % + VAT. On a £300k home that is £2.7k–£10.8k staying with you when you sell direct via YouSellSmart for £97 flat.
How can I trust AI to write my listing?+
Every AI output goes through human review by our team before you see it. Then you approve it explicitly before anything is published. Copy is written for the UK buyer reading Rightmove, not generic prose.
How is this different from listing on Gumtree directly?+
Gumtree is free and a useful secondary channel — we recommend it in the playbook. But it does not deliver the listing copy, AI-staged photos, comparables-based pricing or the closing guide that come with a YouSellSmart pack.
Behind YouSellSmart
Francisco Javier Villalba Gil
Operator and founder.
No fund. No white-label brand. It is me, with a small team that has been closing residential property deals on the Costa del Sol for over two decades. YouSellSmart UK is that same operating know-how, productised for British property sellers.
You get the listing materials a Strike or Yopa client gets, plus a step-by-step closing guide most flat-fee online agents don’t bother with. Pay once. No subscription. No commission on the sale. That promise carries my name on it.
No subscription, no auto-renewal. You sell. We equip you.
Your home. Your buyer. Your money.
The agent never touches it. Flat fee paid up front, no commission — the full sale amount stays with you.